All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month23,413
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I have a love for fashion and had previously worked as a social media coordinator at another online store. I was also passionate about sourcing styles that looked expensive but were affordable as this mirrored my own pain points as a 22 year old consumer at the time.

I also love the freedom of being able to work from home and online means you can essentially run the business from anywhere in the world.

The reason of selling this business

Having just reached my 30s I’m entering a new stage of my life where I am about to get married and start a family. I am also wanting to care for my elderly grandparents a few days a week as they now require full time care. This has required me to step back from work and these combined family reasons has ultimately led to my decision to sell the business.

What's involved in running this business

Currently due to my family circumstances I have only been putting in 20 hours per week to run the business.

This involves customer service, dispatching of orders, social media updates, content creation and stock purchases.

I currently have a freelancer who assists in packing orders, content creation and scheduling of social media (although this could easily be done by me/ new owner to help increase profits if you are happy increase hours to full-time instead of 20 hours per week)

I then freelance out any graphic design work such as edm creation and our paid advertising of facebook, instagram, google and pinterest.

Last year when I was working full time on the business we were experiencing spikes in monthly revenue of 50-88K AUD which is also another reason why this business has untapped potential if the right person was to come along who can dedicate full time hours to build the business up to the 7-8 figures per year it is capable of reaching.

This business was founded: over 7 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month23,413Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin35%
  • Avg. sales /month300
Other details about profit: The revenue displayed by Shopify in this listing does not include revenue made through the third party app ‘Bold Discounts’ which we use during high volume sales periods. For example where Shopify has reported total sales for Dec 2021 as $6617.42 USD, revenue for this month was actually $22,789.64 USD. This is the case for majority of months included in Shopify’s revenue report featured in this listing. This shows while Shopify has automatically generated our average monthly revenue as $14,485 USD, when all data is considered our average monthly revenue is over $25,000 USD. Shopify report shows total sales over 7 years as $1,260,221 USD. But total sales over 7 years is actually $1,448,139 USD.
Last 7 years revenue
  • $1,217,389
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 7 years traffic
  • 2,036,954Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Email Marketing Software, Reviews platform software, Shopify Apps to improve site functionality, Shipping Software (Starshipit)
    • Facebook, Instagram, Pinterest and Google Advertising
    • Content Creation, Graphic Design work, Freight, shipping supplies

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logo versions for web, social media etc will be transferred via Dropbox.
    • Personal support after sale

      Happy to provide 30 days of support post sale to the new owner. This can include call, email, zoom call for anything they need assistance with to support day to day running of the business.
    • Domain

    • Product photos

      All product images and videos will be transferred via Dropbox.
    • Social media

      Total followers193,433subscribers
    • Suppliers

      All suppliers and business contacts will be provided via email. We also have a list of Australian and International stockists interested in our brand if you wish to branch out into a wholesale model to add an additional revenue stream to the overall business.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Our ecommerce store has extensive potential for future growth. Currently we do $30,000-$40,000 AUD in monthly revenue on average.

    However our average conversion rate is 0.6% which is below average for industry standard so there is definitely a lot of room to grow.

    By implementing small changes this 0.6% conversion rate could easily triple which means at least 3x the current revenue/ profit is possible in the immediate future.

    1. Implementing the Vitals app will allow you to add cross and upsell product at the checkout to boost average order value and conversion.

    2. Website design tweaks to allow US and Canada customers to automatically browse the website and checkout in their local currency rather than AUD will instantly lift the conversion rate.

    3. Changing the return policy to accept full refunds rather than a store credit would also improve conversion.

    4. Having a return address in the US. This would not only lift the conversion rate significantly but also improve the repeat customer rate for our US market.

    The scale ideas listed above have been taken from key current pain points of our customers so I know improving in these areas would be key to extensive growth for the business.

    1. On the marketing front the main focus should be on growing the Tik Tok account as this social media platform has the greatest potential for rapid growth.

    2. Another area we have yet to use is SMS marketing which could be easily implemented as an add on to our current email strategy using Klaviyo.

    3. Influencer marketing is now essential in the fashion industry and we currently don’t have a consistent strategy in place for this sector so building this out would greatly improve organic growth and conversion.

    Implementing these above changes would be the key steps to turning this business from 6 figures to 7-8 figures a year.

    Skills to have

    As I had no prior experience I don’t think any certain skill sets are necessary as long as you are passionate about women's fashion and the ecommerce space everything else can be self taught.

    I would also recommend remote freelancers as a great way to keep expenses down as it keeps the business lean and flexible (rather than hiring full time staff) This will allow you to outsource any skill sets you don’t have or don’t enjoy doing day to day.


    Alyssa S.Current store owner
    I started HER Empire in December 2014 with no experience in running an online business. Over the last 7 years I've grown the business to 6 figures per year with a strong and loyal customer base, 160K+ on Instagram and 25K+ on Facebook. We pride ourselves on exceptional customer service and fast delivery - just see our 200+ 5 star customer reviews which we only started to collect in 2021. HER Empire has fast become one of best online clothing stores in Australia and increasingly the US and Canada for affordable women's occasion wear.


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