All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month313
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Annabel Kleijweg used to buy fast fashion almost exclusively herself, before the documentary "The true cost", which addresses the unethical practices and negative environmental impact of the fashion industry, shook her up. In 2016, she founded Before 7am as a sole proprietorship with the motivation to get involved and make it easy for consumers to adopt sustainable fashion consumption. This started off as a small effort, designing capsule collections from leftover materials. At that point Annabel occasionally made collars. Due to high demand and extremely low returns on this product the business eventually evolved exclusively around offering this product category.

The reason of selling this business

Focusing on a new business venture and don't have the capacity to running two businesses simoultaneously.

What's involved in running this business

Production Marketing (i.e. social media management) Customer service Product development Stakeholder/relationship management

This business was founded: about 1 year ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month313Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin58%
  • Avg. sales /month4
Other details about profit: Actual number of orders is much higher, around 100 monthly. Most of the sales are coming from Etsy and other marketplaces. Shopify order volume is not a good reflection of traction of platform. !Average profit per month as indicated by this listing is incorrect, this is based on web orders only. Profit per month is currently around 1200 USD - Biggest sales channel is Etsy, with average monthly revenues of €1700 (period May 20 - April 21). In a good month Etsy revenues can be > €3000. Fierce competition can be challenging. - B2B is growing since January 2021, due to the launch on Ankorstore. Currently earning €750 monthly in retail orders, this number will grow with 100% in the upcoming months. - Doing a bit of revenue with German ecommerce Avocadostore (€200 monthly). Avocadostore offers a lot of marketing options which have never been explored, the monthly sales potential could be much higher when opted into marketing. - Before 7am is launching on indepedent designer ecommerce Clothia. Expected to see additional revenues of €500 in the first 3 months with overtime the opportunity to grow this to €2000 within 12 months after launch.
Total revenue
  • $3,725
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 4,695Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Billbee
    • Shuttle: Shopify app to import Etsy review

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Media kit (images + press release) Logo Send over via WeTransfer There's also a trademark registration for Europe, valid until 2030
    • Personal support after sale

      Happy to take new owner by the hand on anything that's necessary. This could extend to introducing all partners, explaining the past history and all tools that are in use. I'll be available for handover for 2 months after handover of shop. This should leave us with more than enough time to do a proper handover. I'll be handling all customer support, chargeback and refund requests from orders that occurred before store handover. I offer support by phone and email
    • Domain

    • Product photos

      Product pictures png and jpg send over via WeTransfer
    • Social media

      Total followers2,000subscribers
    • Suppliers

      Fulfillment partner in Berlin Production partner in Romania Fabric suppliers in Italy and Turkey Packaging supplier in Turkey
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    • Developing key markets such as the US, UK, Australia, Europe and Canada in that order
    • Establishing further, high volume wholesale partnerships in key markets
    • Increasing direct retail sales via online marketplaces such as Etsy, Amazon and others
    • Increasing sales via our own website
    • Increasing online marketing investment in performance-based advertising to boost the above


    Annabel K.Current store owner
    Before 7am is founded by Annabel Kleijweg, a Dutch national based in Berlin. Annabel studied Law in The Netherlands and holds a master in “Private Law”. Next to this she did a semester in “Fashion Management” at Bocconi University in Milan. During her professional career Annabel developed a strong profile in marketing & sales, learned in various industries. She worked at companies like Google and fintech SumUp. Annabel was a particpant in accelerator Program “Mastered” where she has been coached by key figures of the global fashion industry.


    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.